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Oklahoma State University

JAHYUN SONG

Degree: Ph.D. Hospitality Administration

Research: Fans as a brand ambassador: Why do customers engage in Facebook brand fan pages?

OSU Experience: “There were many reasons for me to choose OSU for my graduate work. Chief among them were OSU's respected faculty, its research-oriented curriculum, the way its research matched my interests, its many opportunities for extracurricular activities, its funding opportunities, a strong recommendation from OSU graduates I know, and more practical concerns like OSU's safe residential environment and inexpensive living costs.”